Be it any brand, running a contest or a hospital, confirming your appointment. But you must have received some sort of SMS communication from any business. You may yet to run an SMS marketing campaign yourself. Over many years, SMS marketing has fueled many companies with incredible sales. 93% thought SMS was a more trusted communications medium. The Cellular Telecommunications Industry Association survey found users have more trust in SMS. This is because of the fact that SMS is shorter. Many studies have shown from time to time that customers prefer to be contacted via text. You can categorize the main differences between MMS and SMS into three areas: Since almost every device supports SMS and MMS, you don’t really have to choose one over the other.īoth MMS and SMS messages fall under the category of “text messages.” The main difference is that SMS can only contain text content, while MMS can have media files.īut, because of the increased character length, MMS messaging cost more. More often than not, we get many questions about what is SMS & MMS and differences between these two. As often as the terms SMS marketing and MMS marketing. These two acronyms are something that you most likely to see, popping up here and there. For example, an image, video, emoji, or a website link, you’re sending an MMS. This means whenever you send a text with an attached file. In contrast, MMS allows users to send a message that includes media. SMS messaging enables users to send a message that is up to 160 characters long. SMS is short for Short Message Service, and MMS means Multimedia Messaging Service. In this article, we will dive into these two marketing mediums, popular for their ease of use. You must have sent and received them many times, but have you ever dug deep into the details of these terms? If you want to know everything about SMS and MMS marketing’s benefits, you have landed in the right place. Pop up on your phone, and you can’t help but read it.
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